OVERVIEW
The client wanted to introduce YouTube ads to their paid search and paid social campaigns. Content from major TV campaigns to be the main focus for social media engagement.
SOLUTION
- Cuts of 15 seconds and 1 minute length of campaign content, with separate story focuses per video; luxury, drive enjoyment, and engineering.
- Personification of target audiences based on survey and social engagement data used to create prospective audiences for lead acquisition.
RESULTS
- Increased organic social engagement by 270% in the first month.
- Generated 86% increase in PDF downloads as leads.
- Further repurposing of content on YouTube proof of concept for Facebook video campaign add social campaign added.
OVERVIEW
The client had recently changed hands from the previous owning company, gaining new control over paid media campaigns. No campaign had been active in over 1 year; brand presence had to grow exponentially during an Olympic competition year.
SOLUTION
- Immediate implementation of a Facebook and Instagram paid campaign for new audience traffic and newsletter sign up generation.
- Once return on investment KPI of 3:1 goal was met on Facebook, story ads were repurposed for Snapchat vertical video ads for similar, younger demographic audiences.
RESULTS
- 200%+ increase in web traffic in the first month.
- Snapchat Return on Ad Spend (ROAS) 600% ROI in 3 months, 1100% in 9 months.
- Paid search management added to ongoing campaign, which achieved a 9:1 ROAS in Q4.